Before COVID-19, none of us thought that we would be sitting in our homes for the better part of a year, which is why we were all equally shaken when it happened. Everything from shopping to groceries to entertainment was taking place online. This is when the world truly realized the potential of digital technology and online shopping.
But it wasn't just online shopping that became all the rage; it was also a whole new world of digital marketing that came into existence and made the sales of a lot brick-and-mortar stores plummet.
If you wish to make use of the power of online marketing, here are five digital marketing strategies to boost your sales.
1. Create a User-Friendly Website
We have all been in the position where we opened a website but never actually got around to buying anything simply because the page was slow and unattractive. Well, this is precisely why having a user-friendly website should be your top priority. This is because your website is the first thing a customer will see when they come to do business with you.
Your website should be responsive and easy to navigate on all sorts of devices, including a laptop, smartphone, and tablet. The best immersive experience for a website should include a list of all the new products, descriptive content, and links to access everything easily.
Another way to ensure that your clients are satisfied is by having a live chat feature that will make the experience more interactive and convenient if your buyer has any questions.
If you already have a website, have it tested for optimization and readability. Make sure that the pages load quickly and there's no lag. Get all the bugs fixed and replace the old, outdated content with new high-quality material.
2. Choose your Brand's Social Media Presence Strategically
Today social media is the key platform through which companies are marketing their brands. If you don't wish to be left behind, your brand must have an active social media presence that focuses deeply on your products and target audiences.
Several platforms such as Facebook and Instagram can help increase your discoverability and connect people simply by a matter of few shares and comments. Another way to make your business approachable is by having it on LinkedIn, where many people can reach it without a hassle.
By using these applications, you can build a community. What matters is that you offer a good selection of products, an active customer service to ease your buyers' queries, and regular social media updates to stay on top of things.
3. Develop an Email Campaign
Nowadays, it is ubiquitous for your phone to get bombarded with at least 50 emails daily, either for promotional reasons or for others. Still, it is becoming increasingly important to continuously keep reminding your customers about your brand to stay relevant. There is no better way to do that than by email messages.
Email nurture campaign helps you connect with past clients and send them email updates based on their previous sales and buyer profiles, enticing people to purchase from you again.
However, it is more than important to send relevant consumer emails to make sure your content is always relatable for them. This relevance can also come from sending customized emails to your buyers, letting them know that you're dedicated to them and their needs.
4. Pay-per-click Advertising
Even though the ads we view every day while streaming videos might get annoying, they get you hooked to buying products. Pay-Per-Click or PPC advertising works in a similar fashion.
Through PPC advertising, every time a potential customer clicks on your ad, you have to pay a certain amount of money.
The advantage of this marketing technique is that it gives more exposure to your business. When people are searching for the products or services you offer, your company's website will show in a separate section on top of organic search engine results. Thus, potential customers will be more likely to visit your website and buy from you.
5. Ensure you Spend Time on Search Engine Optimization (SEO)
SEO is one of the most important parts of the digital marketing field. When used rightly, this implies that your website and social media pages will show up more frequently in front of users, making them want to get their hands on your products right away.
With the changing SEO algorithms, it becomes challenging to be on top of things every time. Still, it is crucial to remember that SEO can be extremely effective in the long run if you focus highly on the keywords, including your location, backlinks, and social media pages.
Updating content regularly is also extremely important for search engine optimization. Thus, make sure that your brand is ticking off all the right boxes for an excellent SEO strategy, which will surely make your sales skyrocket.
Digital marketing has become the new norm for companies big and small. If you are not using it to generate sales, you are missing out and allowing your competitors to get an edge. It is therefore important that you get in the game and adopt the digital marketing strategies listed above.
Create a user-friendly website, make a killer social media campaign, focus on email marketing, practice with PPC, and master SEO to boost your sales. With the right digital marketing plan, you will be able to get more customers to visit your business, which would make your sales touch the sky!
Contact Biz360 today